Marketing

The role of public relations cannot be overstated when it comes to driving business growth as PR acts as the vital link between businesses and their target audiences, offering them a unique opportunity to manage their brand image, reputation and foster positive relationships in a subtle but highly effective way, ultimately driving sales.

Social media is a common and relatively cost-effective tool helping businesses flourish and skyrocket their reach and audience without spending thousands of dollars, but to fully benefit from the opportunities that social media offers, it’s necessary to be aware of 10 laws of social media marketing.

How often do you see Tesla, Apple or Amazon ads? Not too often, I bet. Not only are the leaders of these largest companies in the world aware of the power of public relations, but more and more executives are realizing the importance of PR, noticing that people have started to avoid paid ads, which has led them to increasingly abandon advertising and rely on public relations.

When we are ready to enter a new market, we should identify industry attractiveness and long-term earning power of the potential market segment. There are 5 factors which will help you determine the profitability of any industry and make the right decision.

A brand is a fundamental term of marketing, but it seems there are so many definitions that are unclear and not straight-forward. Let's try to define what a brand is, what elements it consists of, and how we can use them to increase company success. The key elements of each brand are Brand Purpose, Brand Vision, Brand Mission, and Brand Values.