Justine Ilone Siporski

Justine Ilone Siporski is the founder, CEO and Editor-in-Chief of BUSINESS POWERHOUSE, the founder and CEO of LANGUAGE EMPIRE, coach, trainer, investor and columnist dedicated to the advancement of entrepreneurs, investors and the C-suite (CMOs, CEOs, CFOs, CIOs). Her key mission is to support leaders, business professionals and investors in achieving their highest potential, making the right business and investing decisions, and expanding their horizons.

By Justine Ilone Siporski

Business

Interview with John Atcheson, Co-Founder and CEO of Circular Way on Sustainability, Circular Economy, Entrepreneurship, and More

Following our mission to share knowledge and foster entrepreneurship, we had the incredible opportunity to interview John Atcheson, the remarkable Co-Founder and CEO of Circular Way, a true trailblazer and visionary in his field.

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Marketing

PR: 9 Reasons Why Public Relations Is Crucial for Business Growth

The role of public relations cannot be overstated when it comes to driving business growth as PR acts as the vital link between businesses and their target audiences, offering them a unique opportunity to manage their brand image, reputation and foster positive relationships in a subtle but highly effective way, ultimately driving sales.

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TECH

Discover Chat GPT's Potential: AI-Powered Technology for Business Growth

Businesses of all sizes and industries are constantly looking for ways to improve their operations, increase efficiency, and gain a competitive advantage. One technology that can be a perfect solution to those challenges is ChatGPT.

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Business

10 Tips on How to Pitch to Investors Effectively Based on Shark Tank Show

Pitching to investors is always a challenge, even without being in the Shark Tank limelight. Apart from entertainment, the Shark Tank TV Show broadcast on ABC provides great business lessons both for entrepreneurs who managed to actually pitch their business to the sharks on the air but also for founders who are just considering taking their business to the next level by obtaining funding from angel investors or venture capitals.

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Marketing

What Is PR? What Is the Role of Public Relations in Business?

How often do you see Tesla, Apple or Amazon ads? Not too often, I bet. Not only are the leaders of these largest companies in the world aware of the power of public relations, but more and more executives are realizing the importance of PR, noticing that people have started to avoid paid ads, which has led them to increasingly abandon advertising and rely on public relations.

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Leadership

10 Leadership Lessons from Google: What Leaders Can Learn from the Top Company to Deliver Massive Results

It’s no coincidence that Google has become the most popular search engine in the world and one of the top companies in the world. The success that Google has achieved is proof positive that their business model and leadership lessons work. In case you wanted to follow in Google's footsteps, the leadership lessons presented in this piece may turn out to be very helpful.

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Business

5 Largest Companies in the World by Market Cap in 2021

What are the five largest companies in the world? This ranking based on market cap includes Apple, Microsoft, Saudi Aramco, Alphabet (Google), and Amazon. Although the order of the names may change, the group appears to be relatively stable, comprising the giants' names that are renowned in the whole world. This article will give you an overview of the five top companies by market cap at the end of 2021.

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Business

Elizabeth Holmes, the Theranos Scandal, and the ‘Fake It Till You Make It’ Strategy from Silicon Valley

Elizabeth Holmes and Theranos' story could have possibly happened nowhere else than in Silicon Valley, which is renowned as a hub for innovation, tech talents, software companies, unicorns and even at times fraud. Numerous startup founders are flocking into Silicon Valley with the hope of changing the world by building another Facebook or Google.

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Finance

What Is a SPAC and Why Are SPACs So Popular?

SPACs (Special Purpose Acquisition Companies) have experienced an enormous increase in interest and activity recently, mainly, due to the unusual volatility of markets caused by the Coronavirus pandemic. More and more venture funds, private equity (PE) firms, and high-profile private investors form SPACs to go public and merge with firms whose management teams don’t want to or can’t take their companies public via a traditional IPO.

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Business

6 Strategies to Gain Competitive Advantage from Michael Porter, the Author of “Competitive Advantage”

Competitive advantage plays a key role in business success, but not all companies know how to gain a competitive advantage and differentiate themselves in the current extremely competitive and cutthroat market. To build an edge over the competition, leaders need to be cognizant of competitors’ behavior and industry structure to be able to build sustainable value for customers.

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